What are some minimal cost marketing ideas to boost hair salon sales during a recession?

I manage a hair salon in a highly competitive area. It is very critical that my salon does everything possible to keep every client and continue to build new relationships with others. I'm hoping someone can help me with some ideas to help sales. Thanks in advance. Any advice is greatly appreciated.What are some minimal cost marketing ideas to boost hair salon sales during a recession?
Call a reporter for the local newspaper and ask if she will interview you. If that works, offer to appear on the tv station morning show at 6am and do some on-air styling. You might get discovered.What are some minimal cost marketing ideas to boost hair salon sales during a recession?
Here are some ideas that might help you boost sales to your hair salon during these tough financial times. I hope they help you.


Have a contest offering free styling and cut for a client.


Offer to give coupons to people that are unemployed--saw that on the news the other night btw! They got free cuts and you can bet they will go back in the future.


Help out a woman's shelter to get free publicity and help the community.


Help give poor kids hair cuts for same publicity.


See how much it charges to advertise on the radio.





Good luck hope these help,most of the ideas were taken from free publicity on tv that I saw lately.
I like Kathi's idea of targeting the unemployed. Since we are in a recession you can advertise ';Job-Interview Hair Specials';. I heard in the news that a lot of barber shops and beauty salons are able to stay afloat because the unemployed depend on these places to get themselves to look nice in order to look good at their potential job interviews.
Print so leaflets with a 10 % discount and hand them out in front of the shop. it wont cost much about 拢100





This will work on saturdays.


Hire a costume of somethingk to do with hair something that will make people take note of the shop. Get someone were it outside the shop to pull people in. Hand out your leaflets at the same time.








Put a notice in the window saying FREE hair advise it will bring people in.





Have a offer card the 3rd hair cut is free or somtink in that line
in my town, there was an article in the paper about how the owner of the salon would take trades. Like if a regular wanted a dye job, but couldnt afford it, they would have her answer phones and schedule appointments for a few days. or stock shelves, shampoo, sweep.
- have referral schemes. - refer 5 friends who come to your salon and the referring person gets a hair cut free


- visit charitable orgs such as orphanages and old age homes for free service ( get publicity and blessings )


- offer discounts ( happy hours ! )


- offer combo packs - hair cut, face packs , manicure etc


- offer annual packages
I might have some thing for you but I need you to email me


and I tell you the on line advertisng that I just got involed with if you like the idea and it in budget will do if you do not we will not here my email hershsspecialties@yahoo.com